Steve Miller brings more than 30 years of creative marketing experience to clients across the country. After years on both the agency and the client sides of marketing, Steve has created a niche that combines aspects of both disciplines to best serve the needs of his clients. He focuses on long term brand building and increasing the value of his clients’ properties while executing results-driven tactical ads and promotions online.
Steve spent 12 years working on Madison Avenue directing creative work for a wide range of national and international clients. He has won national awards for traditional design and advertising as well as promotions design. His experience includes branding strategies, broadcast and print advertising, promotions, graphic design and direct mail. Clients included Abbot Labs. adidas, Air France, Coca-Cola Foods, Bristol-Myers, General Mills, National Distillers and McDonald’s.
In 1990, Steve became creative director for a boutique ad agency and marketing think tank in Denver. Clients included Candy’s, Coca-Cola USA, Nestea, G. Heileman Brewing Company, Gourmet Coffees of America, HoneyBaked Hams, Omnivest/Mr. Steak, TCBY and Taco John’s.
Steve was drafted by Brothers Gourmet Coffees to Florida as vice president of creative marketing to oversee both in-house and outside suppliers. His responsibilities included creation and direction of brand identities, new concept development and execution, packaging, point-of-purchase, promotions, direct response, broadcast and print advertising and related elements for wholesale, retail and franchise operations.
Steve moved back to Colorado in 1995 and successfully launched IdeaSource®. IdeaSource is a creative marketing services consultancy that helps businesses realize their potential through brand communications and engagement strategies. IdeaSource helps integrate, create and manage the brands through a “whole egg” approach that pieces together traditional design, advertising and media with advanced packaging innovations, new media and interactive, email engagement and direct mail, social networks and more.
In 1997 he spearheaded the creation of NetNewsdesk.com, a web-based, advanced engagement tool that combines a web-publishing system with an industry-leading email delivery system.
Clients include global hotel brands, financial, medical, product and entertainment industry companies, community and non-profit organizations and several entrepreneurial ventures.
Steve is a fourth generation native Coloradan and holds a Fine Arts degree from Colorado State University. Steve lectures at DU’s Daniels Business College and at a number of industry associations. He was a founding board member of the Ad Club Denver, the association of Marketing Professionals that is dedicated to the promotion and advancement of advertising and marketing agencies and individuals in the Denver and Boulder area, and served for eight years.